Innovative concepts from Jack Pachuta

Too often, organizations are victims of their own inability to see things differently. This program shows how sales and marketing staffs can adopt new, innovative strategies in a changing global market. Topics include:

The Personal Thought Process
How people see the world. Determining how the same message can mean different things to different people.

Moving to a New Perception
How people can alter their personal reactions to a stimulus, perceiving a message both analytically and creatively.

Guru Marketing Principles
How to use the expertise of marketing "gurus" to redirect the way in which a product or service is perceived. Understanding eight principles that underlie all customer-focused, innovative programs.

Sales and Marketing Case Studies
How other companies have creatively positioned themselves in the marketplace. Analyzing the intrinsic messages in both successful and unsuccessful sales and marketing programs.

Brainstorming Techniques
How to utilize the creative juices of all group members. Allowing individual creativity to position products and services in new and different ways.

Team Creativity Project
How to work with a team to develop a sales and marketing program for a product that is in its formative stage. Practicing the creativity skills that will lead to future success.

Personal Action Plan
How to implement what was discussed in the seminar. Utilizing the seminar to improve the organization's sales and marketing effort.

MANAGEMENT STRATEGIES, Inc.
PO Box 191, Cedarburg, WI 53012-0191
800/285-8674
fax: 262/377-7204

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